MEDIA KIT
Bradley Rapier
Emmy-nominated, award winning choreographer | Keynote | Author
Founder: Groove Theory® | Step in the Circle Framework | The Groovaloos®
GROOVE THEORY MISSION
68% of today's workplace is disengaged. According to a 2022 Gallup survey, employee engagement has reached its lowest level since 2015, and active disengagement has risen each year since 2020.
We face an epidemic of people in retreat. Leaders and teams are feeling isolated, unqualified, and irrelevant, and employees are not reaching their full potential.
Disengagement in the workplace shouldn't be this prevalent. Leaders and their teams don't have to be unproductive, disconnected, and stressed out.
On the other side of engagement is wonder, fulfillment, and lasting impact for our leaders, managers, and their teams. The workplace becomes a unified environment where creativity, productivity, and well-being soar!
The mission of Groove Theory® and our Step in the Circle Framework is to unleash leadership to activate a thriving workplace. We help corporate teams re-engage, and unify through our interactive Keynotes, Workshops, and Live Events, improving their organizational health with happier, energized, and connected employees.
In less than a week of being introduced to our unique process, we've watched countless organizations stuck in stagnation, move into purposeful activation and engagement:
"Your keynote at GLS was amazing and it has started a shorthand language among my team in the past week. Two times this week, team members have said: "I'm stepping into the circle!" Bravo!"
Briana Sylver - Author, Personal and Professional Growth Junkie
"On a recent highly technical project things went sideways very badly. I decided to step in the circle, which is way out of my comfort zone…I chose to engage, listening to others regardless of their technical expertise, allowing them to help with the solution. It was magical!"
Rick Handley - Digital Defense Strategist
At Groove Theory®, we're on a mission to bring this to 100 more companies by 2028. Our goal is to lead your team into confident, authentic engagement. To unleash your leaders and teams to experience new levels of motivation and unity as we elevate the value of each individual.
Leading an organization is tough enough. Having it thrive and flourish in a culture of apathy and disengagement makes the challenge that much more difficult. At Groove Theory®, we believe that authentic interaction and productive, healthy engagement do not have to be a mystery.
The Step in the Circle Framework by Groove Theory® was developed by Bradley and his team over the course of thirty years, from Hollywood to Broadway. From choreography and featured appearances on Emmy-nominated films with Disney, The Ellen Show, and Dancing with the Stars, to multiple guest performances on So You Think You Can Dance, winning the Grand Championship for the United States on NBC's international TV series, Superstars of Dance, and collaborations with the Tony Award-winning directors of Hamilton and Jersey Boys.
Bradley piloted Groove Theory® as an adjunct professor at The University of Southern California. Since then, he has guided leaders and teams into a mindset of unification and innovation, enabling them to lead amidst high pressure and the growing culture of isolation.
With decades of experience with executives, production teams, and talent at the highest levels, Bradley has been there, done that, and would love to guide you and your team out from behind their screens and into the CIRCLE!
BRADLEY RAPIER
Bradley Rapier is an award-winning, Emmy-nominated choreographer, speaker, and cultural innovator with over three decades of experience in dance, production, and leading teams and talent from Hollywood to Broadway. Known in the hip hop community as “Shooz,” Bradley grew up in Calgary, Alberta, the son of an esteemed physician and Canada’s first Black beauty queen. Though expected to follow a traditional path to medicine, he discovered a new calling in the groove, a way of life that values presence, adaptability, and authentic connection over performance or perfection.
In Los Angeles, Bradley founded one of the city’s most influential hip hop dance companies, working with dancers who would later join The JabbaWockeez and Cirque du Soleil. His artistry has taken him from Hollywood sound stages to Broadway theaters, collaborating with the acclaimed directors of Hamilton, Motown the Musical, and Jersey Boys. He was the creator of the acclaimed Off-Broadway production GROOVALOO, and his choreography has been featured on The Ellen Show, So You Think You Can Dance, Dancing With the Stars, Jimmy Fallon, and Disney’s feature film World’s Best. Bradley also served as creative director of L.A.’s Cantinas Arts Foundation.
Bradley developed Groove Theory, a framework that helps leaders create atmospheres where productivity, creativity, and well-being soar. He spent years as an adjunct professor at the University of Southern California, bridging academia with street culture, and today brings his signature Step in the Circle Framework to executives, entrepreneurs, and creative communities. His message is simple yet transformative: life is not about the moves we make, it is about the groove that unites us, grounds us, and allows us to engage fully in work, relationships, and culture.
Now based in Austin, Bradley continues to blend storytelling, artistry, and leadership insight to activate audiences around the world. Whether on stage, in the boardroom, or in cultural spaces, he challenges people to move beyond comfort, ditch the script, and step boldly into the circles that matter most. Bradley’s first book, “Step in the Circle” is set to be released Spring 2026.
INTERVIEW
